AIM \ HDC (Heartland Developers Conference) is an annual 3 day software development event for tech professionals. Each year a regional company sponsers the conference t-shirt and creates a fun tech based / tech play on words design. In 2017 the t-shirt read "Live long and Program" with the star trek hand sign, in 2018 i was accredited with "The HDC Crowd" Design for Hayneedle. The T--Shirt Design was parodied on the Channel 4 tv show The IT Crowd.