wild kingdom
2024 CALENDAR
BRIEF
Design the annual Wild Kingdom Calendar that inspires the audience to take action to protect wildlife and their habitats to ensure there will always be a wild kingdom.
TONE:
HOPEFUL, OPTIMISTIC, INSPIRING
VISUALS
Showcase endangered species from the AZA SAFE Program. The copy educates the viewer on how the adult animal protects their young. The action items were provided by AZA which outline the efforts being taken by SAFE partners and various wildlife conservation parks to protect each species future.
OUTCOME
Protecting the future calendar embodies the Wild Kingdom purpose: Protection, Education, Action and Mutual of Omaha’s tagline: Protect Your Kingdom. Protection is important to the organization through coverage offered by insurance and the NBC tv show Wild Kingdom, Protecting the Wild.