wild kingdom
2023 CALENDAR
BRIEF
Create the annual Wild Kingdom calendar to promote the new series Wild Kingdom: Protecting the Wild. Primary objective is to engage and educate a new generation about the iconic nature show that pioneered wildlife documentaries on its return. Of equal importance is highlighting the comeback of several once-endangered species to the Wild and season one of Protecting the Wild.
TONE:
COMMANDING, IMPASSIONED, INTIMATE.
OUTCOME
The 2023 Wild Kingdom calendar featured animals in a unique, movie star-inspired style, with striking headshot photography and signatures. By showcasing these once-endangered species in a glamorous and larger-than-life manner, the calendar captured the attention of audiences and brought awareness to their beauty and resilience. Along with its eye-catching design, behind-the-scenes segments piqued viewers' curiosity, encouraging them to explore the animals' stories further through the Wild Kingdom: Protecting the Wild show.
