relevant videos

How to create

Whether it’s on social media or news publications sites, video advertisements are a crucial tool in educating and entertaining consumers — with the newest form being native ads. Able to increase brand lift, awareness, and go viral, native videos have become the hottest tool for brands to incorporate into their marketing mix.Below are the 7 key takeaways from Frank Maguire’s session at INBOUND18 on how to create relevant videos.

FRANK MAGUIRE - SVP SHARETHROUGH

Mobile is the new TV

Videos should be designed for social feeds, not the couch. Make sure the video is readable / viewable on a smaller screen.

79% find auto play convenient

Auto play means the video automatically plays on a social feed without hitting play.

GRAB ATTENTION FAST!

FIRST 7 SECONDS ARE MOST IMPORTANT

Captions on videos improve completion ratings by

GET TO THE POINT QUICKER

Quick overview of the most exciting points, don’t get into detail. Supporting article or product link should hold the nitty gritty. Aim for 20 second ads. 6 out of 10 people don’t read / watch beyond the headline. Most important should be in the title. What are they going to find out by reading or watching more.

SOUNDS ON MUTE

Generally sound is off when videos are being viewed Use big bold words, sound can’t be the only way of watching.

HEADLINE

70% read the video

while watching the video.