DULTMEIER SALES
LOGO & BRAND IDENTITY
OVERVIEW
Redesigned the logo to modernize the brand, appealing to new customers while maintaining recognizability for existing ones. Implemented consistent color scheme and iconography across seven industry-specific divisions to better classify products and services. Update the overall look and feel, incorporating the new color palette across all touch points, including print materials, trade show displays, website, and digital tactics. Phased rollout ensured long-term customer trust and brand continuity. Developed comprehensive brand guidelines to ensure the new standards were consistently applied across all platforms.
TONE:
IDENTIFIABLE, INFORMATIONAL, CLEAN








HOMEPAGE AND NAVIGATION DESIGNED IN ILLUSTRATOR. BUILT BY A 3RD PARTY WEB DEVELOPMENT COMPANY.




EMAILS
DESIGN AND DEVELOP APPROXIMATELY 200 EMAIL TEMPLATES ANNUALLY THROUGH HUBSPOT FOR PLUG AND PLAY USE BY EMAIL DISTRIBUTORS.






Dultmeier Sales Style Guide