Colour PSYCOLOGY
KAREN M HUGGINS - GRAPHIC DESIGNER
It is well known when it comes to advertising and design that colour plays a major role in the success of a campaign. Colour influences perception, mood and emotion. As a designer it is important to understand colour psychology, as above all other factors that influence consumers to buy, colour ranks top.
Below is a listing of colours and the effects they may have on your audience.
BLUE
Positive
Tranquility, Security, Integrity, Peace, Loyalty, Trust, Intelligence
Negative
Coldness, Fear, Masculinity
turquoise
Positive
Spiritual, Healing, Protection, Sophisticated
Negative
Envy, Femininity
GREEN
Positive
Freshness, Environment, New, Money, Fertility, Healing, Earth
Negative
Envy, Jealousy, Guilt
YELLOW
Positive
Bright, Sunny, Energetic, Warm, Happy, Perky, Joy, Intellect
Negative
Irresponsible, Unstable
PURPLE
Positive
Royalty, Nobility, Spirituality, Luxury, Ambition, Wealth
Negative
Mystery, Moodiness
PINK
Positive
Healthy, Happy, Feminine, Sweet, Compassion, Playful
Negative
Weak, Feminine, Immature
RED
Positive
Love, Passion, Energy, Power, Strength, Heat, Desire, Sale
Negative
Anger, Danger, Warning
ORANGE
Positive
Courage, Confidence, Friendliness, Success
Negative
Ignorance, Sluggishness
BROWN
Positive
Friendly, Earth, Outdoors, Longevity, Conservative
Negative
Dogmatic, Conservative
TAN
Positive
Dependable, Flexible, Crisp, Conservative
Negative
Dull, Boring, Conservative
GOLD
Positive
Wealth, Wisdom, Prosperity, Valuable, Traditional
Negative
Egotistical, Self-righteous
Silver
Positive
Glamorous, High-tech, Graceful, Sleek
Negative
Indecisive, Dull, Non-commital
WHITE
Positive
Goodness, Innocence, Purity, Fresh, Easy, Clean
Negative
Isolation, Prestine, Emptiness
GREY
Positive
Security, Reliability, Intelligence, Solid
Negative
Gloomy, Sad, Conservative
BLACK
Positive
Protection, Elegance, Dramatic, Classy, Formal
Negative
Death, Evil, Mystery