Cohesive and dynamic visual identity that resonates with Co-Lab’s audience, elevates their brand presence across digital and physical platforms, and drives increased engagement at live events. A unique aspect of the design is the color system: when the DJs perform together, their individual colors are merged to create a vibrant, unified look, while for solo performances, each DJ’s single color identity is used—highlighting their individual styles within the collective brand. This approach supports their growth and artistic vision.